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Missed another drop? Here's how each brand releases stock, and how to buy safely.
Collectible toy drops, explained
Pop Mart's revenue reached RMB17.17 billion in the first half of 2026, up 23.8%, and Jellycat's sales grew 43% in 2025. Demand still outruns supply for the most popular designs. Our guides explain how each brand releases stock and where to watch.
Labubu & Pop Mart
How drops work, plus the lines rising behind Labubu.
Read the guideJellycat
Restocks, retirements and pop-up exclusives.
Read the guideSonny Angel & Smiski
Official stores for both Dreams Inc. lines.
Read the guideSanrio
Hello Kitty and friends, officially.
Read the guideSpot a fake Labubu
Official and safety-agency advice.
Read the guide